US data-driven marketing agency Merkle is boosting its presence in the UK market by acquiring independent data specialist DBG for an undisclosed sum.
Launched in 2007, DBG specialises in the use and assimilation of first, second, and third-party data, employing analytics and technology to create informed customer interactions that drive growth for brands.
The company offers database marketing, campaign management, and marketing automation to a wide range of European and international clients, including Renault, Ted Baker, Center Parcs, RBS and VW.
DBG’s 140-strong team will join Merkle’s Marketing Solutions Group, bringing Merkle’s total number of UK-based employees to more than 300 and more than 3,000 worldwide.
This is the second in a series of planned European acquisitions designed to reinforce Merkle’s global presence. It follows the company’s 2015 acquisition of Periscopix, a London-based performance marketing and programmatic agency.
Tim Berry, who formerly served as president of Merkle’s CRM solutions, will assume the role of president of Merkle Europe, driving the agency’s overall European growth strategy.
“We are thrilled to welcome DBG to the Merkle family,” said David Williams, Merkle’s chairman and executive (pictured). “As the needs of our European and multi-national clients expand, it’s important for Merkle to build competencies that complement our US business model, working with in-country professionals who share our values of hard work and entrepreneurial spirit.”
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