Forget brand power; data privacy is the defining factor
Gone are the days when brand was king; consumers say they are now more likely to accept an inferior product…
consumer data
Brands told: Forget Bridget Jones, most love single life
Gone are the days when single people – and in particular women – were desperate to be in a relationship;…
Ee ba gum, Northerners make most GDPR data requests
Companies bracing themselves for the next wave of data requests under GDPR have been alerted to the emergence of a…
GDPR fuels rise in online ad impressions and cuts costs
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
City predicts ‘bright future’ for Experian data business
City analysts have hailed the performance of Experian’s marketing data operation after the firm reported a revenue of $4.8bn for…
Brands ready to make a killing from ‘Anxiety Economy’
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety…
Facebook hit with €10m fine over dodgy data practices
Facebook has been whacked with a €10m (£8.9m) fine by Italian authorities over the misuse of data – only the…
Data-savvy consumers giving marketers a rough ride
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
Just 2% of consumers trust agencies with their data
Marketing and advertising agencies have a mountain to climb when it comes to gaining consumers’ trust in handling their personal…