Forget brand power; data privacy is the defining factor
Gone are the days when brand was king; consumers say they are now more likely to accept an inferior product…
Gone are the days when brand was king; consumers say they are now more likely to accept an inferior product…
Gone are the days when single people – and in particular women – were desperate to be in a relationship;…
Companies bracing themselves for the next wave of data requests under GDPR have been alerted to the emergence of a…
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
City analysts have hailed the performance of Experian’s marketing data operation after the firm reported a revenue of $4.8bn for…
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety…
Facebook has been whacked with a €10m (£8.9m) fine by Italian authorities over the misuse of data – only the…
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
Marketing and advertising agencies have a mountain to climb when it comes to gaining consumers’ trust in handling their personal…