Data industry urged to tackle consumer opt-outs
The data industry has been challenged to respond positively to soaring consumer opt-outs or face death by a thousands cuts…
consumer data
Filthy data hampers efforts to slash customer churn
Data quality problems may be as old as the hills but companies still haven’t grasped the issue, according to new…
Jaywing ties with academia for ‘brain wave’ study
Jaywing has signed a strategic collaboration with Imperial College London’s Data Science Institute (DSI) with the aim of providing a…
Merkle acquires DBG as UK expansion continues
US data-driven marketing agency Merkle is boosting its presence in the UK market by acquiring independent data specialist DBG for…
UK customer data ‘is still at risk’ despite US deal
Industry experts have hit out at the new transatlantic data transfer deal – hailed as a “major achievement” by EU…