Just 2% of consumers trust agencies with their data
Marketing and advertising agencies have a mountain to climb when it comes to gaining consumers’ trust in handling their personal…
consumer data
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…
Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
Charities under fire over lack of consumer data hygiene
Just a week after the launch of the Fundraising Preference Service a new study suggests that charities are now the…
Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…
Half of all firms still not compliant with 1998 data laws
The clock might be ticking on GDPR implementation, but nearly half of all companies have confessed they are still struggling…
Marketers claim data deluge is wrecking the day job
Another day, another survey shows marketers are spending more and more time working on data; no great surprise there you…
Only 2% of firms trust the customer data they hold
Businesses might persist in talking a good game when it comes to improving the quality of their marketing data but…
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
Royal Mail guide to tackle home mover data decay
Royal Mail Data Services is aiming to tap into escalating concerns that the new EU data laws will make customer…