Tesco is aiming to ratchet up its online performance by handing Merkle-owned agency Periscopix a brief to devise its paid search campaigns in the UK and Ireland.
The agency, which already works for the retailer, will launch a 12-month push for the main Tesco brand as well as the Tesco Mobile, F&F and Tesco Direct subsidiaries.
Periscopix scooped the additional work on the strength of its analytics relationship with Tesco and the data driven work it has already delivered.
The agency will be using Google’s DoubleClick platform and its own in-house systems to deliver results for the brands. Google recently appointed Periscopix as its UK channel partner for its DoubleClick platform to support UK brands looking to increase their use of the DoubleClick online advertising platform.
Tesco head of performance marketing Niall Walsh said: “We are delighted to be expanding our partnership with Periscopix. They have demonstrated themselves to be real industry innovators with an approach and culture that we felt was a great fit for Tesco and our ambitions in the channel.”
Periscopix, which has more than 120 staff in London, was acquired by US-based agency Merkle in May. Its clients include Sony, Nintendo, JP Morgan, Mulberry and Eurotunnel.