VCCP Retail has recruited former Geometry Global and Elvis creative chief Dan Colley as executive creative director, spearheading the creative output for clients including Shell, Canon, Domino’s, McArthurGlen and O2.
Colley joins from Cherry London where was also ECD, working on the loyalty programme for online retailer N Brown, as well as for Superdrug.
Prior to his role at Cherry London, Colley held senior creative leadership positions at a number of agencies, including Geometry Global, Rapp, JWT, DDB, Archibald Ingall Stretton and Elvis, where he was a founding creative director with John Treacy.
Over the years, Colley has worked on leading brands including Heineken, Shell, HSBC, and Virgin Media.
VCCP Retail chief executive Kerry Bateman said: “In the most challenging retail environments, our clients rely upon us to deliver profitable conversion. Only the most innovative and compelling creative ideas can achieve this without reverting to price. Dan is a proven champion of big ideas who will inspire our terrific creative team to scale new heights.”
Colley added: “This opportunity at VCCP Retail was too good to miss. The retail sector is an increasingly challenging environment and brands are having to readdress their approach and rethink the customer experience. And what better way to assist them than through an agency that behaves like a challenger brand.”
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