Primark targets gym bunnies with trope busting blitz
Primark is launching its activewear collection, Primark Form, with a new campaign designed to skewer the seriousness of the world…
VCCP
Old El Paso puts the crunch back into family dinnertime
General Mills-owned Tex-Mex food brand Old El Paso is celebrating the joyful, unapologetic messiness of dinnertime by encouraging the nation…
Dairylea Dunkers highlights the freedom of being a kid
Mondelez-owned cheese brand Dairylea is championing the freedom and independence children feel when they are trusted to make their own…
‘You’ve Been Tango’d’ returns in new campaign by VCCP
Carlsberg Britvic soft drink Tango is the latest brand to go back to the 1990s with a new campaign that…
VCCP nets global kiwifruit brief with ‘creative bravery’
VCCP, whose clients include major brands Direct Line, Just Eat, Cadbury’s, Centrica and Ikea, is turning its attention to the…
‘Brits aren’t broken, they are now far more resourceful’
A decade of constant crisis has broken the old habits of dependency and encouraged the nation to seek ever greater…
Ikea hires new agency to take on advertising account
Flatpack furniture giant Ikea has reportedly hired VCCP to handle its UK advertising account following a review of the business,…
VCCP brings in Haygarth’s Rogers for retail media unit
VCCP is launching a dedicated retail media offering and beefing up its senior team with the appointment of Haygarth creative…
Primark ‘The Get Away’ shows summer fashion is a steal
Primark has launched its summer collection with a new campaign that taps into the cinematic world of the heist movie,…
Cadbury Easter Egg Hunt press ads: Print and be grand
And so, dear readers, to the Easter weekend, when us Brits traditionally crack on with DIY, in between stuffing our…