VCCP steers local talent for Green Flag national service
Green Flag, one of the UK’s leading breakdown providers, is aiming to showcase how its local experts get customers who…
VCCP
Direct Line flags up its ‘extra mile’ in first work by VCCP
Direct Line is launching a major new brand platform and multi-channel advertising campaign aimed at highlighting how the insurance giant…
VCCP serves up first work to boost Wimbledon’s appeal
The All England Lawn Tennis Club today unveiled its first campaign from VCCP ahead of this year’s Wimbledon Championships – which will…
Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
EssenceMediacom chief to head digital at VCCP Media
VCCP Media has poached EssenceMediacom UK’s chief media solutions officer to head up its digital team as the agency continues to…
Walkers superfans seal return of Worcester Sauce crisps
Walkers is seemingly bowing to pressure from so-called “superfans” by kicking off a new campaign to hail the nationwide return…
Three teams of ‘fearless creative thinkers’ join VCCP
VCCP is strengthening its creative department with the appointment of three creative teams following a string of major client wins,…
VCCP appoints first head of strategy, loyalty and CRM
VCCP has appointed group head of planning Ellie Gauci as its first head of strategy, loyalty and CRM, working across…
EasyJet ditches the ‘big shoot model’ to tap into creators
EasyJet and EasyJet Holidays have launched the first campaign to be devised under the brand’s new approach to advertising, which…
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…