EssenceMediacom chief to head digital at VCCP Media

VCCP Media has poached EssenceMediacom UK’s chief media solutions officer to head up its digital team as the agency continues to grow and build momentum.

Tom Wigley will take up the role of director of digital and be responsible for shaping VCCP Media’s offering, building out its performance marketing solutions and delivering commercial impact through strategic partnerships and digital innovation.

Wigley will report directly to VCCP Media’s managing director Lindsay Turner and will join the agency’s leadership team. The agency had a strong 2024, winning new accounts such as Motability, Naturo and esure.

At EssenceMediacom Wigley was part of the leadership team, responsible for overseeing the Nexus division, which included digital planning, PPC, paid social, programmatic, SEO and digital ops. His leadership played a key role in managing strategic partnerships with major platforms such as Google, Meta, TikTok and Reddit.

Prior to that, Wigley held the role of chief digital, data and technology officer at Spark Foundry, where he led all aspects of digital, data, and technology, overseeing the agency’s 140-person strong performance marketing division.

Lindsay Turner said, “Tom brings deep expertise in digital media and a unique blend of leadership in digital marketing, data strategy and operational rigour which will be instrumental in helping VCCP Media continue to evolve and deliver exceptional outcomes for our clients.

“Tom is aligned with our mission: he understands the importance of doing media differently and has a real challenger mindset. His leadership will be pivotal in ensuring the continued success and evolution of VCCP Media. I’m excited for him to start spending some quality time with our clients.”

Wigley added: “The media agency operating model is at a crossroads. Competitive advantage is increasingly driven by technology and AI, making the case for creative integration more compelling than ever.

“The opportunity to join VCCP Media, an agency already well underway on this journey and exceptionally positioned to lead it, is incredibly exciting. I’m thrilled to be working closely with the leadership team to bring VCCP’s challenger spirit and creative vision to every aspect of digital, and to redefine the industry status quo.”