Condé Nast, the company behind Vogue, GQ, and Vanity Fair, is hailing the implementation of a new optimisation platform for an increase in click-through rates, customer experience and engagement.
The publishing giant, which attracts more than 144 million consumers across its print, digital, and video brands, installed the DataStax Enterprise (DSE) platform as part of plans to improve audience engagement of its 100 million monthly unique visitors.
With DSE, a globally distributed and scalable intelligent data platform, and DataStax Managed Cloud, Condé Nast improved digital click-through rates by 30% and increased the speed of its ‘Feature Store’ by 650%.
It also improved backend system performance of 1,800 reads per minute in less than 4 milliseconds and 1,800 writes per minute in less than 10 milliseconds.
Condé Nast director of data and intelligence Antonino Rau said: “Insights from multivariate testing, powered by DataStax, have allowed us to build an optimised customer journey and improve engagement.
“DataStax has enabled us to quickly prototype and deploy numerous projects, including our Feature Store service, which helps us build highly curated datasets for machine learning and accurately predict and react to user behavior. The performance, scale, and reliability we have achieved with DataStax has drastically improved our products.”
Future embraces AI to boost personalised marketing