Dentsu discards Aegis for ‘international’ agency brand
Dentsu Group is ditching the Aegis name from its international network, seven years after taking on the mantle following its…
Dentsu Aegis Network
Merkle and Gyro merge with Dentsu shops for B2B giant
Dentsu Aegis Network is combining five of its data-driven marketing agencies – Merkle, DWA, Gyro, B2B International and Digital Pi…
McCarthy to lead Dentsu digital transformation assault
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology…
Dentsu’s CRM operation staves off Covid-19 ad slump
Dentsu Aegis’ CRM agencies – spearheaded by Merkle’s data-driven operation – are outperforming all other parts of the business, proving…
Merkle pensions off Periscopix brand, its first UK buy
Just days after becoming a fully-fledged Dentsu Aegis Network agency, Merkle has decided the time is right to put its…
Merkle chiefs pocket millions as Dentsu completes deal
While many agency chiefs have been forced to take a pay cut, bosses at Merkle could soon find themselves with…
Kate Howe quits Dentsu Aegis for MSQ Partners top job
Dentsu Aegis Network chief Kate Howe has quit the agency to join MSQ Partners in the new year to help…
Merkle pools data and tech teams for 700-strong unit
Merkle is creating a 700-strong team of data scientists, engineers, analysts and strategists for the EMEA region, in an effort…
LNER expands Merkle brief with digital and data task
Train operating company London North Eastern Railway (LNER) has expanded its relationship with Dentsu Aegis Network agency Merkle after briefing…
Merkle aims to tackle data siloes with new planning tool
Merkle is ramping up its efforts to help clients make the most of their customer data with the launch of…