Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
Ikea Family
Ikea Family members offered ‘gently used’ home range
Retail giant Ikea has launched a new online service for resale goods available exclusively to Ikea Family loyalty club members,…
Ikea nukes nuclear family for loyalty club reward keys
Flatpack giant Ikea is beefing up its Ikea Family loyalty club by offering what it calls “personal reward keys”, which…
Ikea urges adults to play to boost wellbeing in new push
Ikea is launching an integrated campaign designed to highlight the positive impact play has on the wellbeing of adults –…
Ikea to axe print catalogue as digital drive accelerates
Ikea is halting the presses on its print catalogue after 70 years of publication as part of the Swedish flatpack…
Lockdown online shopping saved our skins, says Ikea
Swedish flatpack giant Ikea, which for years resisted switching to ecommerce because it knew shoppers would buy more once instore,…
Ikea family buys Ikea Family architect Quant Marketing
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…