Ikea family buys Ikea Family architect Quant Marketing
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
IKEA
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
Ikea online expansion is ‘biggest change since launch’
Ikea is attempting to boost its online sales by running trials to flog its flat-pack furniture through the likes of…
Lida stitches up mailer for Ikea Family email offer
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…
‘Gold Digger’ Ikea grovels after double charge gaffe
Ikea may have refused the advances of Kanye West but it is facing accusations of being a “Gold Digger” itself…
Cruickshank takes IPA DM role
The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…
Proximity appoints head of content
Proximity London has recruited digital copywriter Tim Bax as head of content for the agency; an appointment which it claims…