Ikea to axe print catalogue as digital drive accelerates
Ikea is halting the presses on its print catalogue after 70 years of publication as part of the Swedish flatpack…
Ikea is halting the presses on its print catalogue after 70 years of publication as part of the Swedish flatpack…
Ikea is bolstering its environmental credentials with the launch of a new initiative which will enable customers in the UK…
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
Ikea is attempting to boost its online sales by running trials to flog its flat-pack furniture through the likes of…
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…
Ikea may have refused the advances of Kanye West but it is facing accusations of being a “Gold Digger” itself…
The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…
Proximity London has recruited digital copywriter Tim Bax as head of content for the agency; an appointment which it claims…