Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
IKEA
Ikea offers customers free space for car boot bonanza
Ikea UK is aiming to do its bit for the environment by launching out the British classic of car boots…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…
Ikea Family members offered ‘gently used’ home range
Retail giant Ikea has launched a new online service for resale goods available exclusively to Ikea Family loyalty club members,…
Ikea shows how to make a house a home in new TV spot
Ikea is aiming to highlight the importance for everyone to create a home where they truly belong, with affordable personal…
Ikea launches Collect Near You trials in Tesco car parks
Ikea is embracing the Tesco mantra of “Every Little Helps” by allowing customers to collect their flatpack furniture from dedicated…
Ikea nukes nuclear family for loyalty club reward keys
Flatpack giant Ikea is beefing up its Ikea Family loyalty club by offering what it calls “personal reward keys”, which…
Ikea urges adults to play to boost wellbeing in new push
Ikea is launching an integrated campaign designed to highlight the positive impact play has on the wellbeing of adults –…
Ikea under siege as hackers infiltrate email systems
Flatpack furniture giant Ikea has confirmed it is currently under assault from cyber attack on its systems, which has seen…
Ikea France fined €1m over staff surveillance scandal
Swedish retailer Ikea’s “caring, sharing” brand image has been dealt a heavy blow after a French court has ordered the firm to…