Ikea jumps to delete ‘Beachy Head’ Instagram campaign
Ikea might be known for its quirky ads and even quirkier product names but it seems the Swedish flatpack giant…
IKEA
Ikea to axe print catalogue as digital drive accelerates
Ikea is halting the presses on its print catalogue after 70 years of publication as part of the Swedish flatpack…
Bored with Billy or Poäng? Ikea plots buy back scheme
Ikea is bolstering its environmental credentials with the launch of a new initiative which will enable customers in the UK…
Ikea family buys Ikea Family architect Quant Marketing
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
Ikea online expansion is ‘biggest change since launch’
Ikea is attempting to boost its online sales by running trials to flog its flat-pack furniture through the likes of…
Lida stitches up mailer for Ikea Family email offer
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…
‘Gold Digger’ Ikea grovels after double charge gaffe
Ikea may have refused the advances of Kanye West but it is facing accusations of being a “Gold Digger” itself…
Cruickshank takes IPA DM role
The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…