Rapp appoints duo to senior marketing science team
Omnicom agency Rapp UK has bolstered its marketing science team with the newly created roles of senior vice-president of analytics…
data analytics
KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Forget AI, marketers need these skills to get top jobs
Marketers seeking better paid jobs are being urged to forget the rise of artificial intelligence and instead polish up their…
Firms urged to train existing staff to tackle skills crisis
UK firms are being encouraged to look closer to home to tackle the digital skills gap – which it is…
Experian asks: Do you have a data scientist’s brain?
Experian is launching an initiative to attract workers into the data industry with a series of “hard data” puzzles designed…
Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…
Analytic Partners signs up YouGov daily tracking data
Data insight specialist Analytic Partners has signed a deal with YouGov to incorporate data from its BrandIndex into the firm’s…
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Pressure soars as data becomes a victim of its success
The meteoric rise of data and analytics has become something of a poisoned chalice for chief data officers and their…