Lloyds Banking Group hires Ogilvy in agency overhaul
Lloyds Banking Group has appointed Ogilvy Experience as its new one-to-one and digital marketing agency, with a brief to build…
data analytics
In-housing surge continues despite widespread failings
Businesses may be keen to take more of their marketing work in-house but the majority of senior marketers admit the…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
Some win on pay, others lose but inflation is hurting all
As posties, teachers, rail workers, nurses and driving examiners get set for another wave of industrial action, some creative professionals…
Merkle builds data solution to tackle human trafficking
Human trafficking prevention charity Stop The Traffik has implemented an advanced analytics solution provided by data-driven customer experience management agency…
Resilient marketers ‘see silver lining in storm clouds’
The prophets of economic doom might be circling but top marketers are confident that they will still be able to…
‘Balançar a rede’: Boffins pick the World Cup winners
The football pundits may bang on about the individual magnificence of Messi, the resplendence of Ronaldo and the majesty of…
Govt names companies for £2bn big data framework
Kin & Carta, CACI, Accenture, Capgemini, PwC and Google are among a group of more than 40 tech companies which…
Data industry urged to take action for greater equity
The data industry needs to up its game on diversity and inclusion and “take action for greater equity” or risk…