‘Double busy’ data scientists fear work is going to waste
Data professionals believe their work is far more important since the pandemic struck and are even able to get more…
data analytics
Big data to get even bigger with surge to over $273bn
The huge growth in the digital transformation market, combined with increasing adoption of cloud technology is proving a boon for…
French lifeline for online firms using Google Analytics
Online businesses which use Google Analytics have been given a lifeline by the French data protection watchdog, despite a ruling that…
Will analytics arms race shape the future of marketing?
Brands have reviewed the strategic use of analytics within marketing, coming to understand the strong growth that it brings. As…
Data as a service to top $61bn as firms head to cloud
The data as a service (DaaS) market is set to surpass $61.40bn (£45.7bn) by the end of the decade, with…
Digital skills scheme targets out of work young Scots
Scotland is further bolstering its drive to be the “data capital of Europe” with the launch of a new series…
UK ad sector fights off Omicron to hit record growth
The UK’s advertising market has witnessed an even greater recovery than previously predicted, up 26.4% to an estimated record spend…
Marketers ‘kid themselves’ that they have data cracked
Marketers talk a good game when it comes to their data strategies but it seems most are simply kidding themselves…
Most fear rivals are way ahead on data and analytics
UK bosses may claim data and analytics are vital to business growth yet most still do not have the processes, strategy or…
Google Analytics’ rulings put online brands on red alert
Online businesses are being warned to tighten up their privacy notices for Google Analytics – which transfers consumers’ personal data…