S4 Capital bolsters data operation with new acquisition
Sir Martin Sorrell’s S4 Capital is beefing up its data capabilities with the acquisition of consultancy 4 Mile Analytics, which…
data analytics
Salaries soar as firms battle to recruit top candidates
Marketing salaries are surging across the board as the economy starts to recover and companies engage in the hiring rush…
Why marketing to the whole human will thrive in 2022
The pandemic has been the ultimate crisis moment – one that has demanded radical and immediate reactions from governments, businesses…
Don’t stop us now: Time for brands to act on cookies
Advertisers were having such a good time until the end of the third-party cookies was announced and measurement solutions such…
CDOs feel the heat over huge expansion of data sources
The uphill struggle data professionals face in analysing the information their companies gather has been exposed, with eight in ten…
‘Teflon’ tech sector beats new dip in professional jobs
The technology industry continues to ride out the Covid-19 pandemic, with the recruitment market witnessing unprecedented growth and vacancies soaring…
Data science boom to push platform market to $163bn
The wholesale adoption of data science techniques is set to trigger exponential growth in the value of the global data…
KFC owner Yum! launches data skills academy in the UK
KFC, Pizza Hut and Taco Bell owner Yum! Brands is launching an in-house data academy in the UK as part…
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
Marketers in high demand as digital stampede grows
Vacancies for marketing professionals soared to record levels over the summer compared to the same period in Covid-hit 2020 as…