Never too early for brands as Xmas countdown begins
The summer holidays might be in full swing, but greater consumer confidence in the return of the traditional Christmas is…
data analytics
Merkle hands top UK analytics practice role to Wigley
Merkle has promoted Dan Wigley to head up its UK analytics practice, created in 2019 by combining the agency’s digital…
Marketing budgets still on life support in the Covid ward
Anyone searching for signs of a “Covid bounce” in the marketing industry might want to look away now; Gartner reports that…
Carrefour embraces LiveRamp to cosy up to suppliers
French-owned retail giant Carrefour has expanded its global deal with LiveRamp to enable the company to build closer links with…
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…
Radiocentre bolsters top team with first head of insight
Radiocentre, the body which promotes the interests of the commercial radio industry as well as providing an advertising clearance service,…
Big data to shrink as Covid fuels end of data munchers
The age of big data is finally drawing to close, with Gartner predicting that, by 2025, almost three-quarters (70%) of…
CRM, analytics and UX skills in demand for recovery
The Covid pandemic may have decimated marketing budgets as well as jobs, but with the recovery under way technical skills…
CIM backs plan to get senior marketers ‘off scrapheap’
The Chartered Institute of Marketing (CIM) is aiming to tackle the skills crisis facing senior marketers, following a recent study…
Vodafone plans global data platform with Google Cloud
Vodafone is cementing its relationship with Google Cloud in a new, six-year deal to drive the use of data analytics…