Watch out marketers, CFOs want to own data analytics
Marketers could soon be facing a fresh challenger for the crown of data and analytics king, with a new Deloitte…
data analytics
Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
Half of students eye data jobs but still need reeling in
The UK must do more to dispel the myths about the qualifications and skills required for a career in the…
Supermarket sweep: Whose shoppers are healthiest?
UK supermarkets may have been on a major drive to improve the nation’s waistlines and well-being but it appears not…
Contentsquare snaps up rival ‘to take on the world’
Contentsquare, the digital user experience and analytics specialist whose clients include NatWest, Pizza Hut, T-Mobile, Skoda and Lovehoney, has acquired…
UK firms to spend £7.2bn on data and analytics in 2021
Advertising and marketing budgets may only just have started to emerge from Covid but the data and analytics industry has escaped unscathed…
Cotton Traders scrums down with analytics platform
Cotton Traders, the casualwear and home style brand founded nearly 35 years ago by former England rugby captains Fran Cotton…
Ol Janus becomes first global data chief at Havas CX
Havas CX Helia’s data chief, Ol Janus, has been handed the newly created role of global head of data for…
Pizza Hut fires up new digital CX with analytics platform
Pizza Hut is driving online personalisation to boost customer journeys across its website by implementing a digital analytics platform from…
Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…