Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…
data analytics
Booming demand for data experts triggers salary war
Data professionals no longer have to traipse to London to secure the big bucks, with regional companies increasingly matching the…
FCA hunts data professionals for scam fighting squad
The Financial Conduct Authority is launching a major recruitment drive for data specialists, across artificial intelligence, analytics and data science…
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…
Real-time data analytics ‘fire up sales and slash costs’
UK businesses are being urged to adopt real-time data analytics, with a new study revealing not only does the technology…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Marketing and data salaries soar as demand rockets
Marketing and data professionals have emerged as the financial winners in the immediate aftermath of the pandemic, witnessing some of…
IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
Data strategies to drive post-Covid growth for business
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…