Sainsbury’s is strengthening its data and analytics capabilities by promoting chief marketing officer Mark Given to the new role of chief marketing, data, and sustainability officer.
The move will see Given take charge of all the retailer‘s data and analytics efforts, alongside his responsibilities for marketing and sustainability. It is understood he will work closely with Sainsbury’s head of data analytics Alex Jardine, who has been at the retailer since 2016.
Given, who has been with Sainsbury’s for 12 years, has led the retailer’s sustainability efforts since 2022 and currently manages the retail media business Nectar 360 as well as the Nectar loyalty scheme. This week, he has also been appointed as chair of judges for 2024 IPA CPD Gold Accreditation.
The expansion of his role comes as Sainsbury’s consolidates multiple data and sustainability teams into a single unified function. This new team will play a central role in advancing the retailer’s data strategy across its supply chain, stores, and broader business operations.
Last September, Sainsbury’s appointed SAP to spearhead the design of the new tech and data solution in partnership with Accenture and cloud provider Amazon Web Services. The project is designed to benefit customers, suppliers, staff and shareholders, simplifying and integrating Sainsbury’s systems and tools into one cohesive platform.
The move followed the signing of a five-year deal with Microsoft in May, designed to allow Sainsbury’s to tap into the tech giant’s artificial intelligence and machine learning capabilities and combine them with its own datasets.
The tie up aims to provide customers with more efficient and effective service, improve store operations and drive greater efficiency for staff with the ultimate goal of delivering stronger returns for shareholders.
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