Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
customer loyalty
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Five agencies to fight it out for Waitrose CRM business
Waitrose has lined up five agencies – MSQ, MRM McCann, Rapp, TMW Unlimited and M&C Saatchi (formerly Lida) – to…
Lidl Plus loyalty app set to launch in the UK next month
Lidl has confirmed its Lidl Plus loyalty scheme will launch in the UK next month, just weeks after setting up…
Brands’ response to Covid will define business for years
Further evidence has emerged that brands are putting their reputations – and future success – on the line over their…
Lidl plots UK roll-out of virtual customer loyalty scheme
Lidl is poised to roll out a new rewards app in the UK, which offers customers guaranteed savings each week…
Hay exits Outra for top role at loyalty group TCC Global
Simon Hay has quit Outra – the AI-driven insight company he co-founded in 2017 with former Hometrack owner Giles Mackay…
Aimia tries to pull out of tailspin with new direction
Aimia, the one-time owner of Nectar, Air Miles and Carlson Marketing, has effectively pulled out of the loyalty business to…
Nectar targets 19 million to donate points to virus fund
Some 19 million Nectar loyalty scheme members are being urged to donate their points to support those in need during…
Morrisons overhauls data strategy for marketing boost
UK retailer Morrisons is aiming to cosy up to its suppliers by handing over more data from its customer loyalty…