Tesco 'likes to move it, move it' with 1990s club pop-up

Tesco is continuing to go back to the future as it celebrates the 30^th anniversary of the Clubcard loyalty scheme launch, setting up a 1990s themed nightclub pop-up at The Vinyl Factory in Soho, London.

“Club Card” is an exclusive club for Clubcard members, with door entry requiring proof of Clubcard membership. Once inside, “clubbers” will get access to a “little Tesco” bar, which will serve drinks including 90s/00s favourites J2Os and WKDs, alongside a pick ‘n’ mix stand, and a “self-checkout selfie station” with shopping props.

Visitors will also be able to play retro games, with the chance of winning exclusive prizes from Clubcard’s reward partner brands, as well as Tesco gift cards and 1990s inspired treats.

Tickets for the club are set to be released later this week on EventBrite, alongside headliner talent announcements and further details. There will be multiple sessions running from July 4 to 5.

The initiative coincides with new research from the supermarket that has found 55% of Brits felt nostalgic about the 1990s and early 2000s.

Tesco group membership and loyalty director Shama Wilson said: “Club Card is an up-to-date take on the legendary nights out, whether you experienced them the first time or are finally getting to see what all the fuss was about.

“Nostalgia is everywhere this year, so this is our way to celebrate Clubcard’s 30^th birthday with members, both those who were shopping with us in 1995 and everyone who has joined us since.”

The celebrations kicked off earlier this year, although not everyone has been impressed with all the media coverage. In fact, former Clubcard chief Grant Harrison felt compelled to set the record straight over DunnHumby’s role in the design and launch of the scheme, insisting that some exaggerated reports had made him “spit up my tea”.