Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Clubcard
‘Terrifying’ Tesco ad sparks scores of ASA complaints
Tesco is facing a major backlash against its latest Clubcard ad, with the ad watchdog revealing it has received 58…
AA chief Abraham nets top Tesco Bank marketing role
Tesco Bank has recruited AA group director of marketing Tracy Abraham to be its chief customer officer, with a brief to…
Tesco targets entire loyalty base with Clubcard Pay+
Tesco is to target its 20 million Clubcard members with the launch of a new prepaid debit card, which the…
Retailers with loyalty schemes score the most points
British consumers feel most loyal to Tesco and Ocado online and to Marks & Spencer and Waitrose in store, although those retailers…
Tesco boss trousers £4.6m as thousands sweat on jobs
The 9,000 Tesco staff facing the axe might want to look away now after it has been revealed that their…
Tesco braced for backlash as Brand Guarantee is axed
Tesco is risking yet another customer revolt after announcing plans to scrap its Brand Guarantee scheme, which gives customers an…
Tesco faces £560m fine as DunnHumby deals are probed
DunnHumby’s new boss faces an uphill battle as soon as he joins with the supermarket watchdog – which works with the Department…
Electric car marketers told to swerve green consumers
Car marketers are wasting their time – and their big budgets – by pushing their electric car brands to environmentally-friendly…
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco is pulling the plug on an online customer data scheme, which encouraged up to 20,000 Clubcard members to trial…