Retailers with loyalty schemes score the most points
British consumers feel most loyal to Tesco and Ocado online and to Marks & Spencer and Waitrose in store, although those retailers…
Clubcard
Tesco boss trousers £4.6m as thousands sweat on jobs
The 9,000 Tesco staff facing the axe might want to look away now after it has been revealed that their…
Tesco braced for backlash as Brand Guarantee is axed
Tesco is risking yet another customer revolt after announcing plans to scrap its Brand Guarantee scheme, which gives customers an…
Tesco faces £560m fine as DunnHumby deals are probed
DunnHumby’s new boss faces an uphill battle as soon as he joins with the supermarket watchdog – which works with the Department…
Electric car marketers told to swerve green consumers
Car marketers are wasting their time – and their big budgets – by pushing their electric car brands to environmentally-friendly…
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco is pulling the plug on an online customer data scheme, which encouraged up to 20,000 Clubcard members to trial…
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
Holy smoke – Tesco cocks up Batman film promotion
Tesco bosses have been left red-faced after a bungled Clubcard promotion offered shoppers extra points for buying a copy of…
Tesco Bank hunts data chief as group revival rolls on
Tesco’s banking division is aiming to recruit its first ever chief data officer as part of plans to place greater emphasis…
Tesco expands PayQwiq mobile payment trials
Tesco is pushing ahead with trials of its PayQwiq mobile payment service by extending it to more than 600,000 customers,…