Tesco bosses have been left red-faced after a bungled Clubcard promotion offered shoppers extra points for buying a copy of the Batman v Superman film but ran out before the film was available instore.
The instant checkout voucher handed out by the supermarket offered 100 Clubcard points to those who purchased the movie. However, it was only valid until July 31, with the film not released until August 1.
The voucher appears to have been widely distributed, with several shoppers posting about their confusion on social media.
One social media user posted a picture of the voucher on Tesco’s Facebook page asking: “Anyone else been lucky enough to receive a voucher like this?” A second called the voucher “typical Tesco humour”, while another wrote: “I’ve messaged Brian Cox to see if I can defy the laws of time and space to use it.”
Tesco gave tongue-in-cheek responses to some posts, with one of their replies reading: “Maybe Superman could do it with his turning back time by flying round the Earth trick, but the rest of us would probably struggle.”
The supermarket claimed that the date on the vouchers was a misprint, and that any shopper owning one can use it until August 14.
A spokesman said: “I’m sorry for any confusion here. The date on the voucher has been incorrectly printed, the voucher is valid until 14th August 2016, any voucher with the incorrect date can be used.”
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