Tesco targets entire loyalty base with Clubcard Pay+

Tesco is to target its 20 million Clubcard members with the launch of a new prepaid debit card, which the retailer claims will transform the way customers pay for their shopping.

The Tesco Clubcard Pay+, which has undergone a limited trial conducted among staff and 45,000 shoppers last year, offers customers the chance to load up their card and then use it to pay, save and earn Clubcard points.

It will now be expanded to all members of the loyalty scheme and in an effort to entice new customers to sign up, it is offering double points for the first three months of the nationwide launch.

Customers will be also be able to pay with the new card through Apple Pay or Tesco’s own digital wallet and be able to add money from any UK bank account into their Pay+ account using the Tesco mobile banking app.

Tesco Bank chief executive Gerry Mallon commented: “Tesco Bank has designed a smarter way for Tesco’s 20 million Clubcard members to shop.

“Tesco Clubcard Pay+ is a clear demonstration of Tesco Bank’s strategy to focus on products which closely align to the needs of Tesco shoppers.

“We’re very encouraged to see Tesco Clubcard Pay+ help give shoppers the confidence to start saving while managing their budget and picking up extra Clubcard points wherever they shop.”

Tesco chief customer officer Alessandra Bellini added: “Tesco Clubcard Pay+ combines a new method of payment with all the value of Clubcard membership and a range of additional features.

“It enables households across the UK to feel more in control of their finances and their grocery budget. It also gives families and shoppers the power to make their money go further through Clubcard points and saving while they shop.”