Digital agencies offer British brands launch pad for US
UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch…
search marketing
Why brands must ditch the siloes for search marketing
For too long, search marketing tactics have been used in silos. Marketers believe search engine optimisation (SEO)’s only job is…
High Court ruling puts kibosh on Google Adwords scam
Companies which use rivals’ branding in targeted Google Adwords campaigns have been dealt a killer blow following a two-year High…
Sky Media brings digital and TV closer with search tool
Sky Media is ramping up its data-driven TV targeting capabilities with a new tool designed to bring digital and broadcast…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
The Range picks Manchester agency for digital boost
Home retailer The Range is aiming to boost its online presence with the appointment of Manchester digital marketing agency Embryo…
Curiosity may kill the cat but it will breathe life into CX
Curiosity is a natural instinct and the essence of life. It makes connections between the things we know and the…
Stop treating algorithms as the only answer to SEO
The wealth of data on offer to marketers is unprecedented. The accessibility of analytics tools such as Google Search Console…
Lovehoney spanks Google over SafeSearch site block
Sex toy specialist Lovehoney has attacked the new Google SafeSearch feature – and accompanying changes to the Google search algorithm…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…