UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch of a new venture offering “local” digital marketing and strategic advice on an international scale.
The move sees UK data and tech-led B2B digital marketing agency AccuraCast join forces with New York-based digital marketing and strategic advice specialist Motivity Marketing for what they claim is a “unique convergence, where exacting digital strategy and bespoke local insights come together, leveraging the strength of their independence to forge innovative solutions”.
Founded in 2004, AccuraCast says it helps B2B brands grow internationally by devising marketing strategies for growth with data-led online advertising, social media marketing, and international search engine optimisation.
The agency has offices in London, New York and Madrid and works for PwC, Penguin Random House, DataCore, Informa, China Mobile and NTT.
Meanwhile, Motivity Marketing was founded in 2007 by digital expert Kevin Ryan and offers what it claims is “next level strategic advice and direction for companies seeking powerful growth in the connected world”. Its clients include Rolex, Lexus, Samsung, Sony, Toyota, Hilton Worldwide and Panasonic.
AccuraCast London managing director Farhad Divecha said: “International growth in digital marketing is a whole new ball game. All the differences in competition, demand, costs, data protection, culture, and aspirations, are changing more rapidly than ever.
“Working alongside Kevin and the Motivity Marketing team in New York, who will provide strategic direction, we will help brands navigate all the potential challenges and ensure the brand’s digital marketing campaigns successfully prioritise, penetrate, and measure success.”
Distinct from the vast networks of global agencies, AccuraCast and Motivity are independent entities, each with a global outlook yet deeply rooted in local intelligence. Both provide transparent fee structures and a promise that the tacticians and strategists met at the pitch process are those who execute the day-to-day work.
Ryan added: “Localisation is key to this collaboration. Adapting a market-specific brand is vital and requires natives on the ground who truly understand the needs of the region to find the best approach and effectively communicate the proposition. We know the US market inside out and look forward to using our strategic expertise to help brands succeed this side of the pond.”
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