Merkle secures top marks in University of London win
The University of London is aiming to ramp up its customer communications and engagement strategy to promote the institution’s online…
search marketing
Data silos mean UK firms ‘waste £730m’ on paid search
UK businesses wasted an estimated £728.9m on paid online search last year alone, due to a failure to implement a 360-degree view…
Viagogo plummets as Google dumps ads in the sin bin
Controversial secondary ticketing giant Viagogo has already crashed down the online search rankings just 24 hours after Google revealed it…
Don’t be blinkered to the data issues of ‘see, snap, buy’
It has long been recognised that a picture is worth a thousand words – a view reinforced by MIT research…
Epiphany recruits top duo to boost data and planning
Jaywing-owned search specialist Epiphany has expanded its senior team hiring two former media agency chiefs to focus on the company’s…
Epiphany to power online blitz for green energy firm
The sustainable and renewable energy firm behind high profile sites including MediaCityUK and the King’s Cross development is aiming to…
Agencies pay high price for SEO ‘smoke and mirrors’
Digital and direct marketing agencies are finding out to their cost that they can no longer kid clients that their…
Sky hires search marketing giant
BSkyB has appointed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…