Home retailer The Range is aiming to boost its online presence with the appointment of Manchester digital marketing agency Embryo following a competitive pitch.
The retailer cited Embryo’s expertise in paid search, Google shopping, affiliate marketing and paid social as the deciding factor.
The Range can trace its roots back to an open-air market in Plymouth run by founder Chris Dawson. He opened his first physical retail store in 1989 and it now has more than 180 stores in the UK & Ireland, selling products in the home, garden, and leisure categories.
The agency will embark on PPC and paid social to yield revenue returns for The Range, while the creative team will be working to create a wide range of assets that will be used across both marketing channels.
The Range chief financial officer Jamie Messham said: “Embryo were the stand out agency when we were going through the pitching process. Paid marketing channels are crucial to The Range’s online success so finding an agency that understood that and would have the tools in place to take it to a new level was critical.
“Not only were they incredibly innovative and knowledgeable, but they used all that to tell a story about how their interpretation of PPC and paid social would be ideal for The Range.”
Embryo managing director Ross Green added: “Having a household name such as The Range in our portfolio is a real feather in our cap, and it’s a testament to our team and strategies that we have added them to our eclectic mix of clientele. Its a significant moment in our eight year history.”
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