Two financial services marketing specialists have joined forces for Belfast-based start-up Yada Yada Finance, an agency designed to help lenders and brokers reach new borrowers in a rapidly evolving market.
The move unites former Amex, Avios and Ortus Secured Finance executive Nicola McCoosh with content and SEO specialist and former finance journalist Philip Hoey to support clients by helping them connect with borrowers, prioritising SEO, website development and niche branding.
In a statement on the agency’s website, the duo explain: “At our core, we believe in the power of connection – connection between businesses and their clients, between brands and their audiences, and ultimately, between people and their financial goals.
“We understand that behind every financial decision lies a plan for the future. Whether it’s buying a forever home, launching a startup, or planning for retirement, we recognise the profound impact that financial services have on people’s lives.
“We believe it’s not enough to simply crunch numbers and analyse data; we must also help our clients to connect with the individuals and families who rely on these services to achieve their goals. That’s why we place a strong emphasis on understanding the unique needs, challenges, and aspirations of both our clients and their audiences.
“So whether you’re a financial services startup looking to make your mark, or an established firm that has been serving your customers for years, we are (quite literally) at your service.”
McCoosh started her career at Amex in Brighton, then spent eight years at Avios in Crawley as partner marketing manager, where she was responsible for the implementation of the marketing strategy and launch plans for new airlines joining the loyalty scheme.
After brief spells working in charity marketing and for a web specialist, McCoosh joined Belfast-based Ortus Secured Finance in 2020 as group head of marketing, a post she held for nearly four years.
Hoey, meanwhile, has worked as a freelance online content writer for the past 17 years, and has spent the past five as editor of two Belfast-based finance comparison sites, CompareNI.com and Quotezone.co.uk.
McCoosh said: “Specialist finance needs specialist marketing. We know these sectors inside-out. Our goal is to cut through the noise and make your innovation and problem-solving abilities stand out, helping you attract ideal borrowers and boost your bottom line.”
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