AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
financial services
Quilter ‘Money needs a plan’ marks first Joint campaign
Wealth management company Quilter is aiming to tackle the UK’s weak investment culture with the first campaign devised by agency…
Barclays push aims to show bank as an agent of change
Barclays is aiming to drive a major reappraisal of the role it plays in modern British life; not just as…
Experian closes down Dutch operation after €2.7m fine
Experian might have beaten off claims its marketing practices breach UK data protection laws but when it comes to the…
Nationwide Which? Award: Can Hugo survive the chop?
Nationwide might have insisted its recent decision to change agencies was to “take the brand to the next level” –…
Govt-backed retail investment scheme selects agencies
The UK Retail Investment Campaign, a Government backed industry-led, nationwide retail investment drive designed to raise awareness of the importance…
Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…
Jaywing bounces back with major slice of PizzaExpress
PizzaExpress has handed Jaywing UK its CRM and performance media account, in the first major new business win for the…
Nest and Aardman take flight to build bigger pensions
UK workplace pension scheme Nest is aiming to drive awareness and motivate people to take an active interest in their…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…