Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
Channel 4
Major brands sign up for C4 ‘less is more’ TV ad pilot
Channel 4’s has enlisted scores of top brands for a new advertising trial which will determine whether fewer ads from…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
Meatless Farm Co risks a stink with ‘M… F… Burger’ ad
The Meatless Farm Co is risking the wrath of the advertising watchdog – although it could also garner plenty of…
Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
Age UK defends commercial wing after C4 exposé
Age UK has been forced to launch a vigorous defence of its commercial operation once more after a Channel 4…