Channel 4 partners with CACI for Geo Mapping tool
Channel 4 has joined forces with consumer and market intelligence specialist CACI to unlock smarter geotargeting of audiences as part…
Channel 4
Channel 4 unveils Enhance tool to lift existing TV ads
Channel 4 is continuing to expand its advertising services with the launch of a new dynamic optimisation platform, designed to…
Channel 4 signs up five buying platforms for VOD boost
Channel 4 today has signed a series of deals that see its VOD-ad-inventory become available across five new major buying…
C4 reruns 1966 World Cup final for Alzheimer’s Society
Channel 4 is aiming to raise awareness of dementia and Alzheimer’s Society by broadcasting England’s historic 4-2 World Cup final…
Channel 4 targets TV newbies with AI advertising tool
Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign…
Ticket Tailor TV debut fuels riotous over 90’s pillow fight
Ticket Tailor, which claims to be a simple and affordable ticketing platform, is making its TV advertising debut with a…
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
Major brands sign up for C4 ‘less is more’ TV ad pilot
Channel 4’s has enlisted scores of top brands for a new advertising trial which will determine whether fewer ads from…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…