Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign support and full Clearcast compliance following the launch of a new GenAI-powered service from Channel 4 Sales.
SMEs can access the Smart Ad Engine at no cost to generate bespoke, indicative TV ad creative within minutes based on their existing online footprint and social media presence, visualising the potentially transformative power of TV advertising.
From there, businesses can access a suite of paid-for options from end-to-end campaign management services from Channel 4 Sales – from creative development through to Clearcast regulatory submission – ensuring quality, human-led creative that is fully compliant with the UK Code of Broadcast Advertising (BCAP Code).
Smart Ad Engine will have a particular focus on “new-to-TV” brands, allied to an approach that it is claimed combines the best of human creativity allied to cutting edge AI technology to enable new-to-TV brands to access premium creative.
The tool will provide brands with a simplified, timely experience – augmented by standard guidance and workflows led by Channel 4 Sales personnel – to produce TV-ready creative that is fully compliant with Clearcast guidelines plus Channel 4’s own rigorous creative and ethical standards.
The channel’s biggest shows include Gogglebox, Taskmaster, Derry Girls and Love Island.
Channel 4 head of advertiser strategy Sam Hicks said: “Smart Ad Engine is about unlocking opportunity for SMEs, giving all businesses the tools to compete with bigger enterprises. Backed by TV’s unrivalled reach and viewer trust, allied to AI-powered automation, Smart Ad Engine will enable all businesses to visualise impactful, compliant and responsible advertising.”
The launch of Smart Ad Engine is part of Channel 4’s Fast Forward strategy to accelerate digital opportunities for advertisers, empowering any business to access TV advertising by removing traditional barriers to tv advertising such as high production costs, creative complexity, and lack of in-house creative expertise.
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