MC&C makes senior hirings to boost digital capabilities
Media agency Mike Colling & Company is beefing up its senior team with three key appointments in response to increasing…
media
Guardian hands insider first chief customer officer role
Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Daily Mail spreads fury as free Marmite offer dries up
The Daily Mail has been censored by the ad watchdog over a bungled promotion with Iceland Foods which promised readers…
Mail Newspapers signs Nectar deal for loyalty overhaul
Mail Newspapers, the firm behind the Daily Mail and Mail on Sunday, is revamping its loyalty scheme by joining the…
MC&C hunts international chief as expansion continues
Media agency Mike Colling & Company is planning a major push into international markets and is seeking a new boss…
Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…
Guardian member scheme takes off, with help from Lida
The Guardian’s membership scheme, developed in 2015 by M&C Saatchi’s direct marketing agency Lida, has reached 200,000 members, with 186,000…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…
Lloyd James to return to industry after two years out
Lloyd James, one of the direct marketing sector’s most colourful characters, is returning to the industry to take up a…