The Stop Funding Hate campaign – a group set up to force brands to withdraw ad revenue from The Sun, Daily Mail and Daily Express – is urging supporters to lobby the UK’s leading supermarket chains in the run-up to Christmas after Paperchase apologised for running an ad in the Mail and vowed to never advertise again in the paper.
The group, which cites the three newspapers “consistent sexism, racism and bigotry”, is now targeting Tesco, Asda, Morrisons, Lidl, Iceland and the Co-op to boycott the titles. It has also enlisted “Buster the Boxer”, who starred in last year’s John Lewis Christmas ad, in a YouTube video designed to get the department store to boycott the publications.
Over the weekend, Paperchase ran a front page ad in the Daily Mail. But when customers were notified by Stop Funding Hate, they lobbied the company to stop.
By the end of the weekend, Paperchase had ended its advertising relationship with the publication. It then issued an apology to customers and vowed never to spend money advertising with the paper again.
In response to the decision, the Daily Mail blamed “Internet trolls orchestrated by a small group of hard-left Corbynist individuals” trying to “suppress legitimate debate”.
Retailers including Body Shop, JOY, Thread and ETA Insurance have all made public statements to change their advertising partners in 2017.
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