Edit, the St Ives-owned agency formed from the merger of Response One, Amaze One and Occam in March, has joined forces with MediaCom Manchester to scoop The Salvation Army’s consolidated media buying account following a three-month tender process alongside three other agencies.
Edit already handles The Salvation Army’s direct mail and inserts, and in February this year the organisation invited the agency to tender for its media business.
The three-year contract will see Edit collaborate with MediaCom Manchester to plan across a range of channels, combining Edit’s experience in direct mail, print, inserts and digital channels with Mediacom’s ability to deliver broadcast solutions through DRTV planning and buying.
The agency partnership’s proposal was chosen for its ability to deliver multiple aspects as an integrated unit, maintaining control of each media channel and driving cost efficiencies.
Campaign activity will go live in October for The Salvation Army’s annual Christmas appeal.
Salvation Army head of individual giving Alex Woodsaid: “We are delighted to be working with Edit and MediaCom on our forthcoming Christmas appeal. We look forward to continuing our successful and longstanding relationship with Edit, and creating a strong partnership with MediaCom as we all work towards our joint goal of developing The Salvation Army’s flagship Christmas campaign.”
Edit media director Samantha Wright added: “Having enjoyed a successful partnership with The Salvation Army for many years, we are thrilled to be expanding our relationship with them, and pooling our specialisms with MediaCom to deliver a market-leading solution. Bringing all the charity’s media buying under one roof is a perfect fit for our ‘One Consumer. One Conversation. One Agency’ ethos. We are looking forward to starting work planning an engaging and impactful Christmas campaign and being a part of the incredible support The Salvation Army provides.”
Edit’s charity portfolio also includes Oxfam, Mencap, British Red Cross, Blind Veterans UK and Alzheimer’s Society.
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