Media agency MEC is launching a global specialist content agency that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise.
MEC Wavemaker creates content based on insights from MEC’s purchase journey planning approach MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact.
MEC Wavemaker consolidates MEC’s content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit to provide clients with a single solution.
By simplifying what can be a complicated process for clients, this reorganisation is designed to deliver effectiveness through continuous measurement and optimisation.
MEC UK chief executive Jason Dormieux said: “Clients understand the increasing importance of developing purposeful content strategies. Bringing together the various elements of our business that are involved with content will enable us to accelerate our work for clients in this vital area and enable us to continue to deliver effective communication strategies for them.”
In the UK, the launch of MEC Wavemaker consolidates MEC Content, Access and Organic Performance (SEO) into a team of more than 100 people. The division will be led by Ben McKay (pictured, right), MEC’s managing director of Organic Performance, and Matt Davies (pictured, left), managing director of Content, who become joint MDs.
McKay said: “We now have a content offer that brings together 100 people across five disciplines that enables us to be more agile and accountable for our clients”.
MEC Wavemaker launches globally today in 10 countries: the UK, US, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany. Other markets will follow throughout the year and the division will have 750 people globally.
