‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
media
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Medialab to take on £3.4bn IG Group big media briefs
IG Group, the UK-based financial services firm offering online trading and investment products with a market capitalisation of £3.4bn, has…
PHD scoops £90m win as Entain switches betting brief
Entain, the company that owns and operates five UK betting and gaming brands – including Ladbrokes and Coral – has…
Lebara appoints Specialist Works to boost messaging
SIM-only mobile network Lebara, which recently jumped into bed with Big Narstie and Grime Gran for a new ad campaign,…
Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
OMD promotes insider after $2.5bn Omni new biz blitz
Omnicom Media Group agency OMD has promoted Ellen Griffin to the new role of president and global chief operating officer…
Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…