Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
media
OMD promotes insider after $2.5bn Omni new biz blitz
Omnicom Media Group agency OMD has promoted Ellen Griffin to the new role of president and global chief operating officer…
Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Merlin jumps aboard Sky for major data-led movie deal
Merlin Entertainments, the global company behind Alton Towers Resort, Legoland Winsor Resort and Madame Tussauds London, has struck a major…
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
The7stars promotes trio on the back of new biz boom
Independent media agency the7stars has made three senior promotions across its planning and activation functions, further bolstering its leadership team…
MSQ hires Brainlabs CEO as first executive media chief
MSQ, the tech, data and creative agency, is beefing up its offering with the appointment of its first executive director…