MSQ polishes up integrated offer with Turtle Wax win
Car care brand Turtle Wax has appointed MSQ as its global media agency of record following a competitive pitch, which will result…
media
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
EssenceMediacom chief to head digital at VCCP Media
VCCP Media has poached EssenceMediacom UK’s chief media solutions officer to head up its digital team as the agency continues to…
Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
FT appoints global media agency to drive subscriptions
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as…
OMG pools global influencer marketing into Creo brand
Omnicom Media Group is overhauling its global influencer marketing services by consolidating the business into data-driven agency Creo as it…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
‘AI is too often implemented, not adopted,’ study warns
Advertising and marketing bosses might talk a good game about the implementation of AI tools but those at the coalface…