Medialab brings in gang of four to top executive team
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
media
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
GB Racing saddles up with the7stars to woo new punters
Great British Racing, the official marketing and promotional body for the so-called “sport of kings”, is aiming to raise the…
Wren hands £20m media and ad brief to Bountiful Cow
Kitchen and bedroom retailer Wren has pooled its media and creative accounts – claimed to be worth over £20m –…
LeoVegas awards UK media business to Omnicom agency
The LeoVegas Group, which owns brands including BetMGM brand in the UK, has appointed Omnicom-owned OMG UK to its media…
Brands miss out on booming Boomers’ ‘big digital shift’
Brands are missing out on the world’s wealthiest generation by falling to wake up to Baby Boomers’ increasing use of…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
Havas Media hires top strategy chief from Wavemaker
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…