WPP Media fires its first salvo in war for AI domination
Just days after the agency’s official launch, WPP Media has unveiled a proprietary data-driven AI solution which it claims is…
media
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…
GB Racing doubles stake for new marketing campaign
Great British Racing, the sport’s official marketing and promotional body, is launching its largest campaign to date as it strives…
MSQ polishes up integrated offer with Turtle Wax win
Car care brand Turtle Wax has appointed MSQ as its global media agency of record following a competitive pitch, which will result…
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
EssenceMediacom chief to head digital at VCCP Media
VCCP Media has poached EssenceMediacom UK’s chief media solutions officer to head up its digital team as the agency continues to…
Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
FT appoints global media agency to drive subscriptions
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as…
OMG pools global influencer marketing into Creo brand
Omnicom Media Group is overhauling its global influencer marketing services by consolidating the business into data-driven agency Creo as it…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…