Brands miss out on booming Boomers’ ‘big digital shift’
Brands are missing out on the world’s wealthiest generation by falling to wake up to Baby Boomers’ increasing use of…
media
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
Havas Media hires top strategy chief from Wavemaker
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…
Ex-LadBible chief nets MD role in VCCP Media shake-up
Former LadBible director of marketing and communications Lindsay Turner has emerged as VCCP Media’s new managing director as part of…
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
Cheeky agency lands brief to put the Fizz into Pro Plus
Family-owned global healthcare company Lanes Health, the company behind brands including Kalms, Earex and Olbas Oil, has appointed a new…
OMD UK drafts in C4 chief to head up strategy team
OMD UK has appointed former Channel 4 head of client and comms strategy Clare Peters as chief strategy and effectiveness…
L’Oréal expands partnership with Wavemaker in EMEA
L’Oréal International Distribution division, which markets brands including Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New…
Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…