How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
media
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
Stars align as Freemans picks agency for online drive
Online shopping group Freemans, the company which began life in 1905 in a terraced house based in Clapham, south London,…
Dentsu hires Meta chief Jenny Bullis to head up media
Dentsu UK&I is bolstering its media practice with the appointment of Meta chief Jenny Bullis as chief executive with a…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
Medialab trio to beef up data and effectiveness team
Independent media agency Medialab has made a raft of senior hires to bolster its data and marketing effectiveness team, further…
Decathlon UK appoints media shop for expansion drive
Sports retailer Decathlon UK has handed its media account to Fifty to support a new global strategy aimed at modernising…
Medialab raids OMD to appoint new strategy director
Medialab is continuing to strengthen its senior team on the back of a raft of business wins with the appointment…
BSI appoints agency for business makeover campaign
BSI, the business improvement and standards company best known for its Kitemark, has appointed a global creative and media agency…