‘Jaws drop and brows furrow’ over excessive online ads
Marketers are being urged to adopt a less-is-more approach to advertising, amid claims that intrusive ad formats “feel as if…
The Guardian
Guardian scraps cookies for ‘privacy first’ ID strategy
The Guardian is ramping up its online advertising services to embrace a “privacy-first” model, as it ditches third-party cookies to…
Guardian hands insider first chief customer officer role
Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and…
Guardian member scheme takes off, with help from Lida
The Guardian’s membership scheme, developed in 2015 by M&C Saatchi’s direct marketing agency Lida, has reached 200,000 members, with 186,000…
Guardian tears up agency model to hire Oliver Group
Guardian News & Media has appointed Oliver Group to act as an in-house agency for the membership, marketing and consumer…
Impotent men urged to get a grip
Lloydspharmacy is urging men who are too embarrassed to visit their doctors to tackle penile issues, such as premature ejaculation…