Guardian chief named DMA chair

Guardian chief named DMA chair julia porterGuardian News & Media’s director of consumer revenues, Julia Porter, has been voted in as chair of the DMA for the next three years, succeeding Scott Logie, partner at the Mothership Group, who had been in the role since January 2011.
Porter, who has been on the DMA board for the past three years, during which time she has helped steer the organisation through a significant period of strategic redevelopment in which its membership increased by more than one-third.
At Guardian News & Media, Porter is responsible for CRM strategy and execution, as well as all subscriptions and brand extensions including ecommerce, Guardian Masterclasses and Guardian Soulmates.
With a long track record of strategic marketing and communications leadership for media brands including ITV, Getty Images and IPC Magazine, Porter said that her focus will be on transforming the support the DMA offers its members to capitalise on the industry’s tech-driven shift from one-to-one marketing to connect with millions of people.
She explained: “We’ll be ensuring that our members stay at the forefront of industry developments through the creation of an open, connected community of experts, mentors, change agents and thought providers, who will be the creative engine of the one-to-one to millions industry.
“This is an exciting time for the DMA; over the last three years we’ve reinvigorated the organisation and we’re ready to move forwards. We will create a vibrant community, online or in person, which will provide a focus for campaigning, sharing best practice and networking for all our members.”
Shaun Bailey, chief executive of Jacob Bailey, chair of the DMA Agencies Council and member of the DMA board, becomes deputy chair.

2 Comments on "Guardian chief named DMA chair"

  1. Guardian CRM boss Julia Porter succeeds Scott Logie as DMA chair http://t.co/PZ3UNf1ypH #directmarketing #digitalmarketing #data

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