Chelsea Football Club has signed a digital transformation deal with Ericsson which it claims will provide fans throughout its Stamford Bridge stadium with a richer experience that enables them to interact digitally with each other, the club, friends and family.
The move follows the appointment of the Premier League champions’ first head of global fan engagement, with former Nike Football digital marketing chief Adam Field taking up the role. Earlier this year the club was given the go-ahead for a £500m redevelopment of Stamford Bridge to expand the ground’s capacity to 60,000 seats.
The first stage of Ericsson contract will see the company design, build and operate a carrier-grade Wi-Fi access network and then manage it on Chelsea FC’s behalf; other digital experience solutions are also in the pipeline.
Chelsea FC commercial director Chris Townsend said: “We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.”
Ericsson senior vice president of Europe and Latin America Arun Bansal added: “People want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game.
“Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.”
In 2016, Ericsson became the connectivity partner for the Ricoh Arena stadium in Coventry, England, home to Aviva Premiership rugby team Wasps and Wasps Netball. It also provided digital solutions for the Brazil 2014 World Cup and the 2016 European Championships in France.
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