Keith Mills splashes cash as loyalty group raises £12m
Air Miles and Nectar founder Sir Keith Mills has put his money where his mouth is by agreeing to invest…
data strategy
Vast majority of CRM chiefs admit it is just not working
There has always been a certain amount of cynicism around CRM, some argue that – just like big data –…
Industry urged to fight rise of robots with human touch
The marketing industry is being compelled to combat the rise of the robots, which, through the likes of programmatic advertising,…
Final data countdown: 16 months to save your business
It is fair to say that businesses have been plagued by poor quality data since Lester Wunderman was in short…
Bray Leino Yucca appoints new creative chief Ballantine
Bray Leino Yucca, the Bristol-based digital and direct marketing agency, is beefing up its creative department with the appointment of…
Purple Agency beats two to steer creative for Protyre
The Purple Agency has beat of two agencies to land the creative account for Protyre – one of the mains…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…
Colin Bradshaw lands role at data agency TwentyCi
Data science and insight business TwentyCi has appointed former Rapp data and Royal Mail chief Colin Bradshaw to the new…
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…