Communisis-owned agency Psona has beefed up its data team with the appointment of former Kitcatt Nohr, Comparethemarket and Havas Helia chief Sue MacLure as its new head of data.
Sitting on the agency’s board and reporting to chief executive Fiona Scott, MacLure has been brought in to reshape and turbo charge the agency’s CRM, data, and digital offering.
She joins from DigitasLBi, where she has been working as a marketing services consultant since in June 2016. Prior to that she was group strategy partner at Kitcatt Nohr for two years.
MacLure, who has worked on brands including Starbucks, Bupa, Nissan, Bennetts and Sky, started her career at Results Corp in 1998, staying eight years before joining Havas Helia (then EHS Brann) in 2006 as head of eCRM. She then had spells at Wunderman and Albion London before joining Comparethemarket.com as data director and chief information officer.
At Psona, Maclure will be active across all of the agency’s key clients including the Co-op, Amex and Argos and will be tasked with driving growth.
Fiona Scott said: “It’s a very exciting time for Psona. Data and tech is at the centre of our CRM and digital offering, driving great work for clients and Sue will accelerate our capability in this area as we grow. We look forward to welcoming her to the fold as we continue to innovate.”
MacLure added: “Psona’s capabilities, experience and approach to solving business challenges for its clients really impressed me, and I’m really excited to get stuck in and become part of the team. The agency is growing from strength to strength and it’s fantastic to be part of the story and help their clients continue to deliver brilliant results.”
The move coincides with Psona being appointed to the data business for Armed forces insurance firm The Military Mutual, following a pitch; the agency has already handled the brand’s strategic and creative business since early 2016.
Having devised a new positioning, look and feel for the brand, Psona has been tasked with re-engineering the brand’s data strategy to help provide an alternative mainstream insurance providers, while leveraging its mutuality and support of military families.
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