Snuggs and Witherell exit in Communisis shake-out

snuggs-and-witherell-2Psona managing partner Andy Snuggs is understood to have left the Communisis-owned direct marketing agency, two years after the company bought his Geronimo business but before his earn-out period had elapsed.
It has also emerged that Communisis head of data intelligence Lee Witherell has also departed, along with marketing operations director Marco Potesta.
Snuggs joined Communisis in November 2014, and, as part of a revamp of the print firm’s other acquisitions, Geronimo was merged with The Communications Agency to form Psona.
He had been at Geronimo since 2001, switching from Proximity London, where he had been marketing and board director, and became a majority shareholder after buying out founder Julian Dodds.
Witherell was appointed managing director of Communisis Data Intelligence in May last year, succeeding Jon Cano-Lopez, who quit to join The REaD Group in 2014. He had worked closely with Psona. Witherall has now returned to his Wise Owl Marketing consultancy.
Potesta joined Communisis in 2013 from digital and data specialist Digital Works Group, where he remained a non-executive director. He rejoined the business last month as a partner.
Former HeyHuman, Marketing Store, and Publicis Dialog chief Simon Marshall was appointed CEO of Psona at the end of 2015 with a remit that includes overall responsibility for the agency as well as a wider Communisis group role.
Marshall drafted in former Elvis, Craik Jones and BBH executive Fiona Scott as managing director in March this year.
No-one at Communisis was available for comment to Decision Marketing, while Snuggs, Witherell and Potesta were also uncontactable.

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